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MI’s New Look Extends to Renewal Form

renewalThe redesign that debuted with the current issue of the magazine has impacted all other materials associated with the publication. This includes the renewal form, which is being mailed today to those who have expired subscriptions.

The renewal form is a challenge from a design perspective. There are a number of details to communicate, and clarity is essential. Before beginning the task, I prepared by collecting renewal forms and invitations to subscribe forms from other publications.

Armed with samples, I set about creating the new form shown here. The final version is divided into two sections. The upper two-thirds states the price and describes highlights of the new MI, which includes the redesigned magazine and web site. The bottom third is a detachable return slip which is returned with payment in a self-addressed stamped envelope included with the form.

The biggest change, aside from the new look, is the placement of the free (and optional) classified ad, a long-time tradition for renewing subscribers. The free ad is still available, but the large space on the front of the return slip to enter the ten words and contact information has been reduced to a green box at the very bottom of the form. Text in the green box instructs subscribers to use the back of the return slip to enter this information. They can also email