Military Images will be redesigned to begin its 35th year of publication, and the MI logo is an important part of the magazine’s identity. I want a font that is bold, expansive, reminiscent of historic type, and displays well in print and online.
I decided on Chunk Five, designed by Meredith Mandel for The League of Moveable Type. Chunk Five is described by Font-A-Day as “An ultra-bold slab serif typeface that is reminiscent of old American Western woodcuts, broadsides, and newspaper headlines. Used mainly for display, the fat block lettering is unreserved yet refined for contemporary use.”
A 2012 MacWorld review declares, “Call up ChunkFive where you need a heavy presence in print, beginning at the 12-point range. This style is not made for paragraphs, but it provides definite emphasis for subheads, titles, and single statement items.”
Pictured here is the new logo (above) and the old.